So What Are We Really Getting Fit For?

Matthew Cannon
4 min readSep 16, 2021

An inquiry into why we invest in or divest from fitness.

In our era, we have all of the tools, resources, and scientific information to live the healthiest, most embodied and vibrant lives possible. Yet, there seems to be a disconnect between this knowledge and the way most of us actually treat our bodies and judge how other’s treat theirs. This disconnect is not a simple one to grasp, explain or…

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Matthew Cannon

Entrepreneur from Minneapolis, MN with a passion for community, wellness & optimal living. Flow Genome Project Certified Coach | Chief Growth Officer @Jamstik